Since 2015 · Almaty · Official distributor

KOREANA

Exclusive brands from South Korea. Direct import of 450+ items. 16 cities of Kazakhstan. Delivery 24 hours.

Scroll down
KOREANA

Your reliable bridge between
South Korea and Kazakhstan

Since 2015, KOREANA has been the official importer and distributor of premium Korean products in Kazakhstan.

We offer a comprehensive portfolio of high-quality brands across hair care, oral hygiene, household chemicals, feminine care, and cosmetics from leading South Korean manufacturers: AEKYUNG, MUKUNGHWA, JOONGWON, and MYUNGIN COSMETICS.

We recently expanded our range to include the Hair Clinic sulfate-free line and the PRO ACTIVE MAN men's collection.

We do more than just supply products—we build brands in the Kazakhstan market by providing our partners with comprehensive marketing support, reliable logistics, and a highly effective cooperation model.

Our product range is continuously growing. We regularly introduce new items and adapt our portfolio to meet the latest market trends.

Warehouse KOREANA

Direct Imports

Working directly with manufacturers ensures the best pricing with no intermediaries.

Modern Warehousing

Over 3,000 m² of warehouse space in Almaty, keeping 95%+ of our assortment always in stock.

Fast shipment

Orders are processed and dispatched within 24 hours.

Certified Quality

All products are fully certified and officially registered in Kazakhstan.

General manager

Message from the CEO

When we created KOREANA, our goal was not just to build trading distribution company.

We wanted to create an organization that would introduce consumers in Kazakhstan and Central Asia with quality international brands, creating new standards in categories beauty, personal care, hygiene and household chemicals, as well as being a reliable partner for producers, customers and employees.

Our journey began with the belief that long-term success is built on trust, reputation and daily work on quality. Over the years, we have built partnerships with leading production companies from South Korea, formed a professional team and created a stable platform for further business growth.

But we consider our main achievement not the number of brands or sales volumes, but trust people who work with us, buy our products and choose us as a partner.

We believe that business should create value for society. Therefore, every day is ours the team is working to make quality products more accessible to consumers, modern international brands have developed in local markets, and company employees received opportunities for professional and personal growth.

We continue to develop the company, investing in people, processes and technologies to create a sustainable business that our employees, partners and clients will be proud of.

Thank you to everyone who is part of this journey.

Mavandiev Rustam Rakhievich

CEO
KOREANA LLP

Our Journey

10 years of growth and expansion in the Kazakhstan market

2015

Company launch

KOREANA launches in Kazakhstan, becoming the official importer of AEKYUNG.

2018

Exclusive partnership

Securing an exclusive distribution agreement with Mukunghwa Corporation.

Entering the largest retail
2020

Retail expansion

Launching a partnership with Magnum, the largest retail chain in Kazakhstan.

Regional expansion
2021

Regional expansion

Opening our first regional branch in Taldykorgan to streamline logistics and distribution.

New brands in the portfolio
2022

Portfolio growth

Signing an exclusive contract with Secretday and significantly expanding our product range.

Access to the capital level
2024

Expanding to the capital

Opening a branch in Astana, scaling our operations to a nationwide level.

Principles of our work

We create value for people by developing high-quality international brands that make consumers’ daily lives more comfortable and safer and better.

We bring together manufacturers, clients and consumers, creating long-term partnerships, based on trust, professionalism and mutual benefit.

Team KOREANA General distributor

Responsibility

We take responsibility for our decisions, obligations and results to clients, partners and colleagues.

Partnership

We build long-term relationships based on trust, openness and mutual respect.

Development

We are constantly looking for opportunities to become better, more efficient and stronger than we were yesterday.

Result

We value not the process for the sake of the process, but the concrete result that benefits the company, clients and partners.

Initiative

We support people who provide solutions, take leadership and help the company move forward.

Teamwork

We are convinced that a strong team always achieves more than individual talented people.

0
cities of presence
0 +
SKU in the catalog
0 +
clients in Kazakhstan
0 %
assortment in stock
0
storage facilities
0 h
from order to shipment

Why choose KOREANA

01

Direct contracts

Exclusive contracts with Korean manufacturers provide the best purchasing prices on the market

02

Marketing support

We provide POS materials, staff training and merchandising assistance for our partners

03

Flexible terms

Individual approach to each partner: flexible system of discounts, deferments payment, minimum quantities

04

Nationwide Logistics

Seamless delivery to 16 cities across Kazakhstan, supported by our own fleet and trusted logistics partners.

05

Reliable Supply Chain

Consistent shipments from Korea ensure over 95% of our catalog is always in stock in Almaty.

06

High-Demand Products

Korean cosmetics remain one of the fastest-growing and most profitable segments in the regional beauty market.

Our brands

Click on the brand card to find out more

KERASYS
Hair care

KERASYS

Professional care: shampoos, conditioners, masks with amino acids and proteins

More details
2080
Oral hygiene

2080

Toothpastes and brushes with a 25-year history of development from experts AEKYUNG

More details
SHOWERMATE
Body care

SHOWERMATE

Shower gels with natural extracts: floral, herbal and perfumed series

More details
FARMSTAY
Cosmetics

FARMSTAY

Natural care and decorative cosmetics: foams, masks, patches, creams, toners

More details
SECRETDAY
Feminine hygiene

SECRETDAY

Sanitary pads with hypoallergenic cotton cover and reliable protection

More details
PERFECT
Household chemicals

PERFECT

Concentrated washing powder without phosphates. 50 g per wash - 1 kg is enough for a month

More details
TRIO
Household chemicals

TRIO

Dishwashing detergent for fruits and vegetables. Kills 99.9% bacteria, gentle on the skin of your hands

More details
MUKUNGHWA
Household chemicals

MUKUNGHWA

Natural products based on herbal ingredients: soap, rinse aids, cleaning products

More details

Trusted by Industry Leaders

We work with leading manufacturers in Korea and the largest retailers in Kazakhstan

Our clients

Retail chains and stores in Kazakhstan

Magnum
Golden Apple
SMALL
Galmart
Arbuz
Fix Price
CU
Carefood
Korzinka
Firkan
Dina
Flip
Diona
Gramad
MGO
Alma Store
Anwar
Choco
Airba Fresh
Kiwano

Where to buy our products

Find KOREANA products at your favorite marketplaces and stores

Social projects and achievements

Marathon
More details

Official long-standing partner of the Almaty and Astana Marathons

Reward
More details

Best Distributor of the Year from AEKYUNG Co.

Association of Koreans of Kazakhstan
More details

Association of Koreans of Kazakhstan and charity

kpop-stars.kz
More details

Support for the kpop-stars.kz festival

Industry asset
More details

Industry Asset Award

Student activity
More details

Support for youth and student activity

Certification
More details

Certification and quality standards

Partner with KOREANA

Are you a distributor or supplier looking to partner with us? Reach out through your preferred channel, and our team will get back to you within 24 hours.

  • Competitive wholesale pricing
  • Marketing and POS support
  • Flexible discount system
  • Free nationwide delivery
  • Dedicated account manager

Open Positions

Join the KOREANA team

View all openings on hh.kz

Sales Representative (B2B/B2C)

Almaty

Responsibilities:

  • Presenting product lines and features to clients
  • Managing existing clients and actively expanding the customer base
  • Processing orders and ensuring proper merchandising
  • Negotiating contracts and managing accounts receivable

What we offer:

  • Base salary + performance bonuses
  • Official employment contract
  • Opportunities for career advancement
  • Standard 5/2 schedule, 9:00 AM – 6:00 PM

Warehouse Order Picker

Almaty

Responsibilities:

  • Fulfilling and assembling orders from packing slips
  • Labeling and tagging merchandise
  • Loading and unloading shipments
  • Assisting the warehouse manager with daily tasks

What we offer:

  • On-time salary payments
  • Official employment contract
  • Complimentary hot meals (lunch provided)

Cities of presence